The age of caveat emptor is over. Now the time has come when it's the seller who must beware. Caveat venditor..
A company can no longer get away with consistently offering shoddy products or service or ignoring customers' concerns and needs.
For now the customers can talk back where they can be heard. Those customers can gang up and share what they know and give their complaints volume. Of course, then can use their reviews and complaints to have a big impact on a company's reputation and business.
Public relations has to take on a new meaning. It can no longer be about the press and publicity, which just separate companies from the public they are supposed to serve.
Public relations must be about a new relationship with the public, with the public in charge¹.

Joshua Porter, Designing for the Social Web, New Riders
¹http://www.buzzmachine.com/2005/07/01/dell-hell-seller-beware/

What is this website all about?

It is a number of stories, gathered by Nikons' users after they have had their equipment repaired at the polish Nikon main repair service.

Why was this website created?

It was created as a result of a large number of negative opinions about polish Nikon repair service, that are often shared on public forums.

What is this website's aim?

Our goal is to gather and share negative opinions about polish main Nikon repair service. We also wish to help all Nikon users, who would like to use their gear without conscience that, if it breaks down, it may be held at the service for very long time or may not be properly fixed.

Is this website really going to help?

This website must help! We can't allow the Nikon service work as they have been doing so far. If we write our stories, share them, someone will eventually notice and take appropriate steps. We are an European Union country, where we pay standard european prices for service and we are treated like stupid sheep that can be fleeced. Let's stop this!

Where is the service located?

Here is the adress:
Serwis Nikon Polska Sp.z o.o.
Ul Postepu 14 (entry from Marynarska street)
02-676 Warszawa
telephone +48(22)460 87 35 or 460 87 34
faxsimile ++48(22) 460 87 38
e-mail : Adres poczty elektronicznej jest chroniony przed robotami spamującymi. W przeglądarce musi być włączona obsługa JavaScript, żeby go zobaczyć.

What does Nikon say about this?

Nikon has not officially commented on polish repair service so far. We are hoping that this will change and we will be able to have as high quality repairs as Nikon product are themselves.

Would this website harm somebody or the company?

This website's aim is not to harm anyone. It is a group protest. We wish to be treated seriously! However, if our website is going to make people responsible for low quality service held responsible, we want it this way!

Does the Nikon repair service really treat its customers that bad?

Let's make it clear. We do not wish to create a bad opinion about the company, they have earned it themselves. We will be posting both, positive and negative stories and we are hoping to get more and more of the positive ones.

How may I help?

Help us sharing this website with Your friends. The more people know about it, the more powerful will our voice get, both in Poland and all over the world! Thats why we have prepared press stuff that You can place on Your website or forum signature.

How do I add my story and what shall I write in it?

To add Your story You should describe it as exactly as possible. Give us as many details as You can remember, such as dates, things done by the service etc. PrintScreens ant pictures will certainly help. Remember though, write truth only. Don't try to change the story, don't add Your own opinion about the service. Under no circumstances use swear or rude words. Control You emotions, give us pure facts. Sign Your story with Your real name or nickname if You prefer. E-mail the text file and attachments to Adres poczty elektronicznej jest chroniony przed robotami spamującymi. W przeglądarce musi być włączona obsługa JavaScript, żeby go zobaczyć. . Your text will be converted into an article and subscribed to a relevant category on our website.

I've sent my story but it has not been published yet. Why?

We check all the stories for swear or rude words. It all takes time, so we kindly ask for patience. Except for this website, we also have other pages, our jobs or families. Be patient. Your story will be published.

Should this website be available in other languages?

Yes, indeed. We are planing on translating it into few foreign languages. When we consider the polish version finished, we will start translating.

Who is responsible for the website's contents?

Readers are responsible. Stories we receive will not be changed or modified in any way. The Adres poczty elektronicznej jest chroniony przed robotami spamującymi. W przeglądarce musi być włączona obsługa JavaScript, żeby go zobaczyć. is only responsible for website's maintenance and technical bit.

Who has biult this website?

It has been created by Wojciech Gąsiewski, Nikon photographic equipment user. Wojciech has trusted the company and would like to be treated as good as he treats his quipment and as he upgrades his (expensive) gear.

Let's do it! It's all in our hands!